Intel encourages employees and marketing programs to participate in external social media. However, participation in social media on behalf of Intel does require advance approvals and training.
Any employee, group, or team seeking to participate in a social media program must be certified by following these steps:
We also recommend that you also review the following information:
These are the official guidelines for participating in social media for Intel. If you’re an Intel employee or contractor creating or contributing to blogs, wikis, social networks (including LinkedIn), virtual worlds, or any other kind of social media, these guidelines apply to you.
Failure to abide by these guidelines and the Intel Code of Conduct could lead to discipline up to and including termination. Please also follow the terms and conditions of any third-party sites you interact with. Contact the Social Media team for more information.
Your honesty—or dishonesty—will be quickly noticed in the social media environment. Please represent Intel ethically and with integrity.
Make sure all that transparency doesn’t violate Intel’s confidentiality or legal guidelines for commercial speech—or your own privacy. Remember, if you’re online, you’re on the record—everything on the Internet is public and searchable. And what you write is ultimately your responsibility.
Perception is reality and in online social networks, the lines between public and private, personal and professional, are blurred. Just by identifying yourself as an Intel employee, you are creating perceptions about your expertise and about Intel. Do us all proud.
Please Note: Social Accounts, including Facebook pages and Twitter handles, are not allowed for non-Business Units, Employee Groups, or Intel Clubs. Intel Social Accounts are for business purposes only to connect with our end users and customers. Generally, Employee Resource Groups and Intel Clubs are volunteer, and activities are conducted outside of work hours. Click here for more on policies, processes and guidelines for Employee Groups and Clubs. Groups or geos seeking a handle should contact firstname.lastname@example.org to find existing alternative accounts to reach their audiences.
As the Intel Social Media Guidelines describe, we support transparency and are committed to clear disclosure of relationships and endorsements. If you are contracted, seeded, or in any way compensated by Intel to create social media, please be sure to read and follow the Intel Sponsored, Seeded, or Incentivized Social Media Practitioner Guidelines. As part of these guidelines, you need to disclose that you have been seeded or otherwise compensated by Intel. Your blog will be monitored for compliance with our guidelines and accurate descriptions of products and claims.
Moderation (reviewing and approving content) applies to any social media content written on behalf of Intel by people outside the company, whether the site is on or off Intel.com. We do not endorse or take responsibility for content posted by third parties, also known as user-generated content (UGC). This includes text input and uploaded files, including video, images, audio, executables, and documents. While we strongly encourage user participation, there are some guidelines we ask third parties to follow to keep it safe for everyone.
Intel supports transparency. We are committed to ensuring that our social media practitioners (SMPs) clearly disclose relationships and endorsements, and that statements about Intel® products are truthful and substantiated. If you are a social media practitioner who has been seeded with product, incentivized, or otherwise has an ongoing relationship with Intel, these guidelines apply to you. If you have any questions or concerns about them, get in touch with your Intel sponsor.
Please keep in mind that Intel monitors social media related to our business, including the activities of our sponsored, seeded, or incentivized SMPs. If we find any non-disclosed relationships or statements that are false or misleading, we will contact you for correction. If, as a sponsored SMP, you are found to repetitively make inaccurate statements about Intel, Intel® products, or Intel® services, we may discontinue our relationship with you.