A big challenge for retailers is keeping inventory levels aligned with the latest trends, especially since consumer preferences for the new products and technologies change quickly. Suning, the leading electronics store chain in China, is improving its inventory management by deploying a new intelligent consumer product introduction solution capable of learning which Ultrabook™ devices will have the greatest appeal to consumers.
Ultrabook™, a fast-growing category of personal computers, is well-positioned to satisfy the increasing demand for slim and fashionable products in China. The intelligent consumer product introduction solution brings the convenience of online retail inside the electronics store while collecting and analyzing anonymous customer data used to better control inventory levels and improve product forecasting accuracy. Moreover, the solution provides customers quick answers to complex questions, raises brand awareness and offers an alternative for private customers who prefer to serve themselves.